“Omiyage Award” – EATo LUMINE × NEWoMan Shinjuku

🟧 Color Psychology & Color Harmony

• Primary Palette: Coral Red + Sky Blue + Yellow Accents
  • Coral Red conveys warmth, friendliness, and celebration;
  • Sky Blue provides contrast, symbolizing freshness and urban brightness;
  • Yellow highlights add appetizing warmth, emphasizing sweets and gifts.
• Color Strategy: Complementary + Bright Saturation
  • Red vs. Blue contrast boosts visual dynamism;
  • High saturation evokes joy and enthusiasm;
  • Subtle dotted texture adds depth to the background, avoiding flatness.

🟨 Typography Category & Weight Usage

• Main Title (Japanese “手土産アワード”)
  • Rounded Sans-serif typeface, friendly and approachable;
  • Heavy weight ensures bold presence and celebratory tone;
  • White text contrasts sharply with the coral red background for instant readability.
• Subtitles / Brand Names (EATo LUMINE / NEWoMan SHINJUKU)
  • Clean Modern Sans-serif with geometric precision;
  • Different weights separate brand identity from event title;
  • Minimalistic style aligns with contemporary fashion branding.
• Side Labels (SOUZAI / SWEETS)
  • Vertically arranged for compositional symmetry;
  • All caps create rhythm and energy, enhancing overall balance.

🟩 Grid System / White Space / Alignment

• Layout Structure
  • Radial Composition centered on the main character;
  • Food items and texts orbit around the center, building a balanced circular frame;
  • Dynamic yet organized spatial rhythm.
• White Space
  • Broad background color zones isolate food visuals for clarity;
  • Breathing room around the central figure directs attention effectively;
  • Proper spacing between header and product zone keeps visual flow smooth.
• Alignment
  • Main title and figure centered vertically;
  • English side texts symmetrically aligned to circular curves for balance.

🟦 Visual Hierarchy & Focus Flow

• Primary Focus: Central Character (Smiling Figure)
  • Positioned at center, strong contrast (blue overalls vs. red background);
  • Friendly gesture establishes emotional connection and draws attention.
• Secondary Focus: Event Title “手土産アワード”
  • Large-scale, high-contrast typography captures attention instantly;
  • Decorative stars emphasize excitement and positivity.
• Supporting Focus: Food Items & Surrounding Texts
  • Floating food visuals symbolize “gift variety”;
  • Side labels “SOUZAI / SWEETS” balance left-right composition;
  • Varied object sizes and brightness create depth and liveliness.