Kirin Gogo-no-Kocha “JAPAN BLEND & CRAFT – Grape Tea”

Primary Colors: Deep Purple + Gold + Amber Tea Hue
- Deep Purple represents luxury, sophistication, and grape richness;
- Gold Typography conveys craftsmanship and premium quality;
- Amber Tea Color adds warmth and transparency, balancing the cool purple tone.
Color Strategy: High Contrast + Analogous Gradient
- Purple and gold create a strong focal contrast;
- Smooth transition from gold to amber expresses warmth and refinement;
- Overall tone leans warm, evoking an elegant and indulgent atmosphere.

Main Title (JAPAN BLEND & CRAFT)
- Classic Serif typeface, elegant and structured;
- Medium weight ensures visibility without heaviness;
- Gold coloring reinforces premium positioning.
Brand Logo (午後の紅茶)
- Custom handwritten logo with heritage and brand continuity;
- Gold tone keeps consistency with the title.
Japanese Copy (“誕生。”)
- Minimal Sans-serif Light, vertically aligned;
- White color maintains calm clarity against deep purple;
- Embodies Japanese minimalism and emotional restraint.

Grid Structure
- Rule of Thirds applied: text left, product center-right, logo right;
- Bottle centered as a visual anchor balancing both sides.
White Space
- Generous margins on both sides enhance elegance and focus;
- Monochromatic gradient background isolates core visuals;
- Reflected light on the base adds depth and realism.
Alignment
- Left-side text aligns with bottle height;
- Logo and product base share the same visual baseline, grounding the layout.

Primary Focus: Product Bottle
- Central position, highest brightness, detailed reflections;
- Label’s gold-purple contrast directs instant attention.
Secondary Focus: Brand Logo & Teacup
- Warm gold tones and reflections echo the bottle;
- Teacup subtly mirrors the liquid’s transparency, enhancing realism.
Supporting Focus: Grapes & “誕生。” Text
- Grapes emphasize authenticity and natural origin;
- “誕生。” (Birth) adds poetic storytelling, highlighting the debut of the blend.

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