EXPO 2025 × URBAN RESEARCH “LIMITED EDITION”

Primary Palette: Blue + Red + Black + White
- Blue conveys innovation, trust, and global connection—reflecting EXPO 2025’s identity;
- Red symbolizes passion and exclusivity, amplifying the “limited edition” message;
- Black adds stability and urban sophistication (UR’s core DNA);
- White provides contrast and clarity, ensuring sharp readability.
Color Strategy: High-saturation triadic combination
- Blue vs. red establishes a warm-cool tension;
- Black and white balance the visual energy for a clean, modern tone;
- Evokes the collaborative spirit between international design and urban culture.

“EXPO 2025 / OSAKA, KANSAI, JAPAN”
- Bold geometric sans-serif, industrial and futuristic;
- Structured uppercase forms align with EXPO’s tech-forward brand;
- Blue coloring reinforces professionalism and stability.
“URBAN RESEARCH / LIMITED EDITION”
- Condensed sans-serif with compact letter spacing;
- Heavy weight conveys power and modern minimalism;
- Red color energizes and highlights urgency or rarity.

Layout Grid
- Dual-column symmetry with mirrored left-right structure;
- Vertical hierarchy: Event title → Brand logo → Descriptor → Tagline;
- Clear central alignment creates structural discipline and aesthetic balance.
White Space
- Minimalist white background amplifies contrast and focus;
- Controlled spacing between sections gives rhythm and order.
Alignment
- All key elements align to the vertical centerline;
- Consistent horizontal margins maintain visual unity.

Primary Focus: “UR” Circle Logo
- Bold black circle and red EXPO mascot eye generate visual gravity;
- Serves as the anchor point for brand recognition.
Secondary Focus: “EXPO 2025” Header
- Bright blue text opens the composition, catching attention first;
- Positions the context (global event).
Supporting Focus: “LIMITED EDITION” Label
- Large red text grounds the layout and provides energetic closure;
- Reinforces exclusivity and final call to attention.

more insights