Suntory The Premium Malts Japanese Beer Campaign 2025 Limited Promotion Banner

Primary Colors: Royal Blue & Gold
- Blue evokes calm, trust, and maturity; gold adds warmth and prestige.
- The gradient gold stripe symbolizes the mellow flow of beer and time.
Supporting Colors: Burgundy, Teal, Chestnut
- Rich wardrobe tones complement the gold beer hue.
Accent: Amber Beer & White Foam
- Natural warmth balances the deep blue background.
Emotional Effect:
- Calm, refined, and confident — an invitation to savor life slowly.

Main Tagline (“人生は、ゆっくりおいしくなる。”)
- Elegant handwritten Japanese type; medium-light weight conveys relaxation.
Sub Copy (“抽選でプレモル当たる！”)
- Friendly rounded type; approachable tone for promotion.
Brand Typeface (“The Premium Malt’s”)
- Serif with metallic embossing; premium and timeless.
Type Hierarchy:
- English = Authority
- Japanese main = Emotion
- Subcopy = Engagement

Composition:
- Diagonal layout: top-left (people), center (text), bottom-right (product).
White Space:
- Deep blue areas serve as visual breathing zones for text.
Alignment:
- Central tagline aligned with human gaze lines; lower copy aligned to base line.

Primary Focus: People & Beer Glasses (emotion + lifestyle).
Secondary: Gold tagline at center.
Tertiary: Product can & logo bottom-right.
Eye Flow: Faces → Text → Product → CTA.
Lighting: Warm highlight on beer and faces, symbolic of comfort and intimacy.

Mood:
- Sophisticated yet intimate; a quiet celebration of life’s pace.
Design Logic:
- Blue-gold palette for timeless prestige; diagonal balance ensures dynamic flow.
Brand Expression:
- Moves beyond product — expresses “time, savoring, and emotional richness.”
- Perfectly encapsulates the idea: “Premium isn’t speed, it’s savor.”

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