🟧 Color Psychology & Color Matching
- Primary Colors: Orange + Yellow
- Orange and red evoke warmth, appetite, and spice—perfect for a curry product.
- Bright yellow intensifies the sense of aroma and heat—typical in food advertising.
- Cultural patterns in the background resemble Indian textiles, linking to the origin of butter chicken curry.
- Purple pickles add contrast, avoiding monotony and enhancing color depth.
🟨 Typography Classification & Weight Usage
- Main Product Name (バターチキンソースカレー):
- Display Typeface with exaggerated curves and warmth;
- Heavy font weight ensures high legibility and visual punch;
- Yellow type on a dark background increases visibility and warmth.
- Secondary Text (その味、香り、表情か。):
- Brush-script style, conveying emotional tone and rhythm;
- Strategic placement near the face enhances storytelling;
- Bold black contrasts against warm background for dramatic effect.
🟩 Grid System / White Space / Alignment
- Layout Structure:
- Divided into two vertical zones: top (actor + text) / bottom (dish + product);
- Central alignment of dish and headline creates a visual anchor.
- White Space:
- Adequate spacing around the food plate emphasizes the dish;
- Negative space around the face enhances expressiveness.
- Alignment:
- Centralized core elements for quick scanning;
- Text aligned relative to facial expression, guiding emotional reading flow.
🟦 Visual Hierarchy & Focus Guidance
- Primary Focus: Actor’s expressive face – hooks emotional attention.
- Secondary Focus: Curry dish – centered, richly colored, appetizing.
- Tertiary Focus: Yellow headline and price – bold and clear.
- Fourth Focus: Sauce bottle in the corner – adds supporting product info.
